Capturing the Spirit of Tulsa — CreeseWorks for Tulsa Regional Chamber & Visit Tulsa
Capturing the Spirit of Tulsa — CreeseWorks for Tulsa Regional Chamber & Visit Tulsa
City branding and place photography by CreeseWorks
Overview
For the Tulsa Regional Chamber and Visit Tulsa, CreeseWorks conducted a visual campaign to encapsulate the identity, vibrancy, and economic vitality of Tulsa. The images span cityscapes, local people, business, and landmarks — aimed at tourism promotion, investment attraction, and civic pride.
Client Goals
Develop a library of visual assets that reflect Tulsa’s brand.
Produce high-quality imagery usable for marketing, publications, and web usage.
Showcase people, architecture, culture, and urban life cohesively.
The Challenge
Diverse subject matter: people, places, infrastructure, events.
Maintaining visual cohesion across varying light, environments, and styles.
Delivering a strong sense of place while serving multiple brand use cases.
Our Approach: The WORKS Method™
W – Widen the Vision Tulsa brand identity. Collaborated closely with chamber vision, brand guidelines, and city stakeholders.
O – Optimize the Scene Select iconic locations. Used Tulsa landmarks, streetscapes, cultural nodes as backdrops.
R – Refine the Story Emphasize local character. Focused on expressive portraits, architectural detail, street life.
K – Keep It Human Authentic connection. Featured Tulsa residents, entrepreneurs, visitors in natural settings.
S – Show the Legacy Visually tell Tulsa’s narrative. Delivered imagery for investment, tourism, and civic storytelling.
Technical Execution
Equipment: Wide-angle and standard lenses (16-35mm, 35mm, 50mm)
Lighting: Natural light augmented with fill flash and reflectors
Post: Color harmony, saturation control, tonal consistency
Delivery: Tiered asset delivery (hero images, social crops, print-ready files)
Results & Impact
Comprehensive image library leveraged for Visit Tulsa campaigns, chamber reports, and web usage
Stronger visual brand for Tulsa identity that resonated in regional media
Client praise for professionalism, visual insight, and timely delivery
Why It Matters
This campaign demonstrates CreeseWorks’ competence in place branding and city identity photography, combining storytelling, commerce, and civic pride into a cohesive visual strategy.
About CreeseWorks
CreeseWorks is a Washington DC-based creative studio led by Christopher Creese, specializing in place branding, commercial photography, and narrative visual content. Our work has been published in The Washington Post, The New York Times, and The Wall Street Journal.
Hire CreeseWorks
Want a visual identity that represents your city or region?
📧 christopher@creeseworks.com
🌐 www.creeseworks.com
📸 @creeseworks
CreeseWorks is based in Washington DC, with national reach including Tulsa, OK — perfect for regional branding, tourism, and city-level storytelling through imagery.