“Tangled Up in Blue” — A Lifestyle Campaign for the Bob Dylan Center (Tulsa, OK)
“Tangled Up in Blue” Bob Dylan Center | Tulsa Campaign Photography
Overview
For the Bob Dylan Center in Tulsa, Oklahoma, CreeseWorks produced the “Tangled Up in Blue” campaign — a lifestyle-focused visual narrative weaving the legacy of Dylan into modern cultural context. The images serve museum marketing, exhibitions, and social media.
Client Goals
Capture thematic resonance with Dylan’s legacy and music culture.
Provide campaign-ready visuals for promotional materials.
Bridge institutional branding with contemporary aesthetics.
The Challenge
Create visuals that feel both timeless and current.
Work across museum spaces, outdoor environments, and contextual portraits.
Maintain a cohesive visual language across diverse settings.
Our Approach: The WORKS Method™
W – Widen the Vision Embed cultural resonance. Studied Dylan’s aesthetics and museum mission to shape visual tone.
O – Optimize the Scene Select complementary locales. Leveraged indoor gallery spaces, city streets, and structural elements.
R – Refine the Story Capture thematic detail. Focused on texture, light, instruments, visitor interactions.
K – Keep It Human Narrative through people. Balanced editorial portraits and candid lifestyle moments.
S – Show the Legacy Visual continuity and brand depth. Delivered campaign-ready assets aligned with museum programming.
Technical Execution
Cameras: Full-frame mirrorless + prime lenses (24mm, 35mm, 85mm)
Lighting: Natural light and portable strobes for fill and accent
Post: Moody color palettes, contrast balance, editorial feel
Delivery: Batch delivery with usage-ready files for print & digital
Results & Impact
Visual campaign assets used for museum opening, branding, and gallery display
Praise from Bob Dylan Center for capturing the essence of cultural heritage
Images deployed across web, print, and local outreach materials
Why It Matters
This work illustrates CreeseWorks’ strength in cultural and institutional storytelling in Tulsa, combining brand campaign skills with editorial finesse.
About CreeseWorks
CreeseWorks is a Washington DC-based creative studio led by Christopher Creese, specializing in brand campaigns, editorial portraiture, and narrative-driven creative direction. Our photography has been featured by The Washington Post, The New York Times, and The Wall Street Journal.
Hire CreeseWorks
Let’s bring your institution’s story to life.
📧 christopher@creeseworks.com
🌐 www.creeseworks.com
📸 @creeseworks
CreeseWorks operates in Washington DC and beyond, including Tulsa, OK — serving museums, cultural centers, and campaigns that want photography with story and soul.